Hi Trishula

We’re Scriptail. We build digital products with a heavy focus on performance, discoverability and conversion. You know? The nerdy engineering stuff behind business websites.

We recently came across Trishula while researching genuinely innovative products and loved the idea behind what you’re building. That curiosity led us to your website, and that turned into a much deeper technical audit than we originally intended.

It’s not a pitch deck. It’s simply an honest assessment of where we think there are opportunities to make the website work (a lot) harder for the business. Here’s what we found.

You are hard to find

Your website should be the destination for people looking for Trishula. Today, it often isn’t.

Baseline SEO health

54 / 100 SEO · desktop and mobile

The current website scores 54 out of 100 for SEO on both desktop and mobile in Lighthouse, Google’s own auditing tool.

Lighthouse only evaluates a small subset of modern search fundamentals, and it immediately flags that the website is missing several baseline requirements expected of a search-friendly site. Our own audit uncovered significantly deeper issues affecting crawlability, indexing and search visibility.

Why this matters

Your website is the one place you fully control what you’re known for.

Search engines, directories, marketplaces and social platforms all treat it as the primary source of truth. When that source is incomplete or difficult to discover, they fill the gaps themselves.

Today, buyers searching specifically for Trishula are often introduced through third-party platforms before they ever reach your website. Your first impression is being shaped somewhere you don’t control.

High-intent buyers are being routed elsewhere

A branded search like “Trishula India” is one of the highest-intent searches a business can receive.

At this stage the person isn’t comparing suppliers. They already know Trishula exists and are actively trying to reach you.

Instead of landing on the official website, they’re presented with your Google Business Profile, IndiaMART, social media profiles and other third-party listings. Even a search for “Trishula India website” fails to surface the official site on the first page.

Every one of those platforms has value. None of them should outrank the one digital property you own.

What we found

  • Every page on the website carries a directive telling Google not to index it
  • No sitemap exists at any standard location, so search engines have no map of what the site contains
  • No page has a meta description, so Google writes the search result summary itself
  • The homepage has no primary heading, which is the strongest single signal of what a page is about
  • No structured data anywhere, so nothing machine-readable states what you manufacture, where you are, or what you’re certified for
  • A large amount of unused template content is still live, including around twenty spare homepage layouts and the original theme’s placeholder blog posts
  • The same content is reachable at more than one address, both through duplicate pages and through alternative URL formats, splitting whatever credit each page earns

Beyond technical SEO, Google also weighs how fast a page loads and how it behaves while loading, which is the next thing we looked at.

Most visitors never see the page

Before your products can make an impression, the website has to.

Performance health

29 / 100 Performance · mobile

53 / 100 Performance · desktop

Mobile performance with loading animation: 28 · without: 29

The page was slow enough that a standard Lighthouse run couldn’t complete. We overrode the CSS rule holding the loading animation on screen and ran the audit again, so the figures below measure the page itself rather than the animation covering it.

Our expectation was that removing the animation would move the score significantly. It didn’t. Mobile went from 28 to 29. Desktop stayed where it was, within the margin these tests vary by. The animation was hiding the problem rather than causing it, and everything below is what it was hiding.

With the animation removed, the homepage still takes 16.7 seconds to show its first content, and continues visibly assembling itself for nearly a minute. The first section to appear isn’t the top of the page either, so for most of that time a visitor is looking at a black screen with a logo on it.

Why this matters

A visitor can’t engage with a page they haven’t seen.

Google and Deloitte studied performance across 37 brands and approximately 30 million user sessions. For lead-generation businesses, a 0.1 second improvement in mobile speed was associated with 21.6% more visitors reaching the enquiry form, measured across retail and lead-generation sites in Europe and the US. Google’s own research found the probability of a mobile visitor leaving a page is 123% higher at 10 seconds than at 1 second.

The current homepage spends 16.7 seconds before showing anything meaningful at all.

More people are also likely to experience Trishula’s website on a mid-range phone over an average mobile connection than on a flagship handset over fast Wi-Fi. Even a site that loads perfectly on a developer’s machine slows down in the real world.

What we found

The hosting is doing its job. Google’s audit records the server responding immediately. Everything after that comes down to what the page asks the browser to download, process and render.

  • The website still runs on HTTP/1.1, which prevents the browser downloading many assets in parallel (Google’s estimated delay: ~25s)
  • Around 40 stylesheets are requested before meaningful content can appear (Google’s estimated delay: ~13s)
  • The hero image isn’t requested until roughly 24 seconds into the visit, because it’s configured to lazy-load despite being the first thing visitors are meant to see
  • The homepage weighs 26.5 MB, and two animated files account for 42% of that
  • The visitor’s device spends 10.9 seconds processing the page before it settles, mostly due to a single animation library

Now it’s worth asking what the visitors who do wait are actually shown. These are the people most likely to convert, because they waited through every obstacle in finding you so far.

The buying journey isn’t clear

Once visitors arrive, the website should make it obvious who it’s for and what comes next.

Every website has a funnel

Every website guides visitors towards an outcome.

For Trishula, that outcome isn’t immediately clear. Is the goal to recruit distributors, generate wholesale enquiries, build a consumer brand, or sell directly? Each journey asks different questions, follows different buying behaviour, and benefits from a different experience.

A consumer storefront is typically designed mobile-first, optimised for quick browsing and checkout. A B2B enquiry journey is more often experienced on a laptop, where buyers compare suppliers, download specifications and evaluate credibility before reaching out.

What we found

Our audit suggests there are currently more signals pointing to a B2B website than a D2C storefront.

  • Product pages lead to enquiry forms rather than purchases, indicating conversations are the primary conversion goal
  • The call to action is not prominent anywhere on the site, creating friction for visitors who actually want to start those conversations
  • International distributors, certifications and hospitality endorsements strongly support a B2B audience, yet they receive less prominence than generic marketing copy. The five certification images alone weigh about 930 KB between them and display at 80 by 80 pixels, making them at once the heaviest thing on the page and the hardest to see
  • WooCommerce is still installed and loading across the website despite there being no active storefront

The result is a website that tries to serve everyone and doesn’t fully optimise the journey for anyone.

Why this matters

The best-performing websites reduce decisions.

When the intended audience is clear, the messaging becomes clearer, trust builds faster, and every section naturally supports the next step in the buying journey.

Notice that so far we haven’t talked about design, because we obsess far more over conversion rates and data. But we do love making cool stuff as well. So here’s our attempt at a B2B-focused rebuild of Trishula.

The B2B focused rebuild

This is a live preview. Scroll inside the frame to interact with it.

If you think we’re onto something

Everything you’ve seen above is one possible direction. We don’t know Trishula well enough to say it’s the right one. What we do know is that there are clear opportunities to improve how the business is discovered, understood and contacted online. The exact solution should come from a conversation.

That’s what we do at Scriptail.

We design and engineer digital products around business outcomes, whether that’s generating more enquiries, launching a D2C storefront, automating customer support with AI, or building the internal software that helps everything behind the scenes run more smoothly.

Every build starts with the same principles we’ve talked about throughout this audit: performance, discoverability, accessibility and conversion aren’t features you add later. They’re the foundation.

One of our recent projects was for Eterna Moments LLP, an Ahmedabad-based corporate event management company. The website was indexed by Google within 24 hours of launch and began generating inbound enquiries within 10 days.

Eterna Moments

100 · 100 · 100 · 100 Desktop

98 · 100 · 100 · 100 Mobile

These numbers are the by-product of building around robust engineering, usability and business outcomes from the beginning.

Where to from here

If you’d like to explore this properly, we’d love to have a conversation.

We’ll walk you through the audit, explain the thinking behind the rebuild, answer whatever questions you have, and hear more about where you want to take Trishula next.

Regardless of what you decide

If a rebuild isn’t on the table this quarter, we’d still recommend these three changes. They’re relatively small and they’ll immediately elevate the current website’s performance.


  1. Allow indexing. Uncheck Settings → Reading → "Discourage search engines from indexing this site”. The site still carries a large amount of unused demo content from the original theme. Remove it before changing the ‘noindex’ setting.
  2. Compress and properly prepare media before uploading, which dramatically reduces the amount of data every visitor has to download.
  3. Remove the five-second delay that runs after the page has finished loading, so visitors see the website as soon as it’s ready rather than waiting for the loading screen to clear.

We hope this has been useful either way, and that it’s shown how much room there is in Trishula’s online presence. The door’s open whenever you want to talk.

Appendix

Performance figures come from Lighthouse 13.3.0. The modified runs suppressed the preloader overlay via a CSS override with nothing else changed. Desktop runs used custom throttling and are not directly comparable to standard desktop reports. Indexing directives were checked across every page listed by the site’s own content API, verifying both the page head and the X-Robots-Tag response header.